Swapnil Portfolio

About Me

Hi, I’m Swapnil!

I am a marketing professional based in Toronto. I believe in building powerful integrations between people, processes, and systems leveraging digital technologies. I have a strong set of transferable skills from marketing, product and project management, business development and digital transformation consulting & implementation.

I am a highly energetic and self-motivated individual. I have a deep-rooted entrepreneurial spirit fueled with a positive mindset.

With a wide experience across various domains, I am fast to learn and quick to adapt. Being well-versed with multiple software's and tools helps me grow professionally.

I moved to Canada in 2022 as a Permanent Resident. Previously, I have worked in India as a marketing and business development professional for over 10 years.

Summary

I have a diverse professional experience of over 10+ years. I have worked in marketing, business development, IT consulting, and project/product management across various industries.

Interacting with internal and external stakeholders is the common thread of all my experience. I strive to create and drive value for the products and services and live the vision and mission of the business.

I am passionate about learning and exploring new things in technology. This has helped me elevate my career and work across diverse sectors.

I believe embracing change, people management and the willingness to learn, unlearn and relearn are the top essentials in today’s corporate world.

Education

I hold an MBA in Marketing from the University of Pune, India. I also have a Post Graduate Diploma in International Business from Symbiosis International University, India.

I have multiple certifications across Marketing and allied functions and am a Certified Scrum Product Owner.

Professional Skills

I am an empathy-driven, pragmatic leader and an active listener
I adapt both, logical and empirical approach toward problem-solving, solution designing, and conflict resolution

I have great people and collaborative skills for inclusive discussions. This helps me with faster decision-making
I am meticulous with a high level of attention to detail
I have well-developed and engaging presentation and communication skills

Project management is one of my strongest professional skills. I deliver measurable results through structured sprints while managing sprint planning meetings and product backlog refinements

My technical skills include but are not limited to, product and project management, business process management, and automation and marketing. I am also well-versed with a wide range of software tools

Latest Work Experience

DIGITAL MARKETING MANAGER - (ATS GROUP) - MAY 2023 - APR 2024

ATS Group is a leading software firm providing solutions for creating AI-enabled Plumbing Specifications and AutoQuote, a next generation AI platform for quoting. ATS Group also has a manufacturing vertical for architectural products that caters to the North American market.

Devising and implementing the digital promotion strategy for ATS-brands

Using the SEMrush tool to monitor, audit, and improvise changes on various digital assets of the company in terms of visibility, authority score, target keywords position tracking, competitor analysis
Overseeing multiple projects utilizing Jira project management software, while effectively presenting and reporting key milestones and deliverables to internal stakeholders through structured sprints

Using the company ChatGPT Plus account to create, curate, and optimize content, meta tags, and descriptions along with market research activities
Using Canva to create infographics and brochures
Developing engaging sales enablement promotional materials such as case studies, project profiles, product videos, and web content
Facilitating communication and understanding between product development and sales teams by acting as a liaison
Monitoring and reviewing monthly checklists for HTML, JavaScript, Crawl fixes, errors, plugin updates
SEO content optimization along with website content updates

DIGITAL STRATEGY CONSULTANT - (FREELANCE) - SEPT 2022 - APR 2023

Freelancing and supporting tech companies evaluate and recommend changes and optimization for their SaaS product implementation processes
Conducting assessments of current capacities and timelines and understanding the product capabilities
Presenting feedback and suggestions relating to the implementation of assigned projects
Identifying, reporting, and resolving key project issues
Conducting and documenting software requirement specifications along with functional, non-functional requirements
Providing incremental product delivery through sprints while collaborating with various stakeholders

STUDIO4 CONSULTANTS PVT. LTD. - MAR 2018 - JUNE 2022

HEAD BUSINESS DEVELOPMENT AND DIGITAL TRANSFORMATION

Studio4 Consultants Pvt. Ltd. is in a niche business that digitizes the traditional architecture, engineering, and construction (AEC) sector through building information modeling (BIM) consulting and implementation. The company is led by an industry thought leader and has a strong vision of digitally transforming the construction ecosystem through BIM and SaaS Implementation, adoption, and transformation.

Having worked closely with the CEO, I gained skills and expertise such as:

Consulting and technology implementation through a lean agile and waterfall framework
Conducting and engaging in consultative discussions and workshops for digital transformation initiatives across business stakeholder hierarches and cross-functional teams
Training, mentoring and leading a team of business development professionals, business analysts and software developers
Creating training manuals and schedules to ease software and process adoption for clients in addition to delivering training and handholding sessions
Designing and deploying implementation roadmap, requirements gathering, pricing and negotiation
Evaluating and finalizing project budget with resource allocation alongwith factoring turnaround time and cost
Defining and refining processes from time-to-time to reduce redundancies and dependencies through workflow automation and data driven decision making
Scheduling daily stand up meetings for better product/project delivery having communication with all the team members at all times
Aligning the importance of software requirements specifications documentation to cover functional and non-functional requirements for software development
Leading by example and taking full ownership of project consulting and implementations, product management and development, and working with decentralized teams

While taking on these responsibilities successfully, I also excelled by:

Incorporating and spearheading a new product and service vertical, ZOHO, for implementation and support for SaaS solutions
Initiating and incorporating digital marketing strategies through email marketing, video making, conducting webinars, and social media marketing for driving and increasing awareness and engagement to promote thought leadership of the company's CEO and its products and services. This helped increase the company's brand presence and overall revenue
Leading, nurturing, motivating and retaining the team thus winning more business and being more productive and efficient through teamwork
Learning newer technology platforms and understanding the power of harnessing technologies to drive efficiency through lean workflow automations
Getting promoted from handling business development to a consulting and implementation role handling digital transformation assignments
Empowering two of my team members for technical and senior roles transitioning them through internal promotions ensuring they learn, grow, and succeed in their new roles

Projects Handled

Software and process implementation, training and handholding for various clients across different tech stacks
Data and platform migration from other CRMs to Zoho CRM
Leading and managing custom product development on Zoho Creator (low code platform)
Integrating and implementing People, Recruit and Payroll management for HR applications
Digitizing supply chain of construction materials for a promising startup, creating and managing invoices, managing and updating product SKU details, integrating with CRM, Books and Analytics to store/retrieve, client, payments/debtors, taxes and reporting information respectively
Cloud and data migration and adoption, API optimization, Workflow automations, Data & Analytics, Enterprise modernization through digital transformation